With more than 30 years collective experience in molecular biology product development knowledge, YouSeq have channeled their expertise into the design, development and manufacture of the World’s simplest and easiest to understand Next Generation Sequencing (NGS) kits, panels and reagents.
Fruitful worked closely with YouSeq to create a new identity for their business, one which reflects the teams passion to empower scientists to do more and their refreshing approach to simplifying this complex technology. The identity has since gained logo design awards recognition.
Behind the Design…
NGS protocols are intimidating in their complexity, with many competitor kits being incomplete or requiring users to buy extra reagents from other suppliers. YouSeq was founded to solve these problems, and make life easier for NGS users across the globe.
Beyond making ‘childs play’ of this complex technology, the choice of children at play in their imagery was to introduce a sense of optimism in the study of molecular science and the life changing advances made in genetic sequencing.
The Website…
Key to their business launch was a fully integrated e-commerce and learning website.
Built from the ground up, the YouSeq website allows their customers to both discover the latest developments and advancements in NGS sequencing, and allow them to purchase bespoke NGS and qPCR kits and tools. Each kit tailor-made to meet stringent protocols and global delivery requirements.
“We worked with the Fruitful team on our visual branding. They were miles ahead of other agencies we spoke too in the things that really matter. They very quickly grasped our personality as a business and turned it in to a really stunning visual version of who we are. And they built a brilliant website for us that continues that visual whilst providing our customers with fantastic user experience. We get so many positive comments from our peers about our branding. We couldn’t be happier to be working with Fruitful”
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