Salt of the Earth is the original 100% natural deodorant – a family owned business making products that are good for people and the planet. Their obsession with innovation has led them from a single crystal deodorant in 1993 to the widest range of products on the market today – sold by many of the UK’s leading retailers and worldwide.
With the explosion of competition in the natural sector it was time for us to strengthen their marketing for future growth with a complete brand refresh.
“We have worked with Fruitful for over ten years now. Their work has allowed us to take our brand to the next level! They work seamlessly with our team and are always quick, efficient and creative!”
Market research showed us that the brand has a fiercely loyal customer base within long term natural product users but that there is potential to reach a much wider customer base in young new adopters and traditional product users who are becoming more health and sustainability conscious.
Our challenge was to retain the authentic brand heritage and warm, playful character but develop a connection with a more mainstream audience. Our solution is a fresh, vibrant marketing toolkit which builds on the longstanding and much loved logo by visualising the simple feel-goodness of their products and their unique credentials.
Sustainability is at the heart of everything Salt of the Earth do and their new refillable products are a huge leap forward. We’ve been part of the product design process and designed beautiful packaging CGI’s, animations and promo materials to bring these bright new deodorants to life.
